{"title":"The Memo","description":"\u003cp\u003eExplore The Memo’s considered edit of the best, most beautiful baby essentials that new parents need. Discover a quality curation of cult brands, gorgeous gifts and handy helpers, to bring excitement and ease to your baby shopping experience.\u003c\/p\u003e","products":[{"product_id":"baby-backpack-55365912-1","title":"Baby Backpack","description":"\u003cp\u003eA lightweight backpack designed for life with baby and beyond.\u003c\/p\u003e\u003cp\u003eThis is the kind of nappy bag that works hard without looking like one. With padded, adjustable shoulder straps and a lightweight feel, it's ideal for all-day wear and easy travel. Thoughtful design details like multiple compartments, three bottle holders (including one insulated), and a hidden zipper pocket keep you organised on the go. Made from 100% recycled nylon that's water-resistant, strong, and machine washable, it's the bag you'll reach for every day even long after the baby stage.\u003c\/p\u003e\u003cp\u003eBenefits: \u003cbr\u003e-Made from 100% recycled nylon\u003cbr\u003e-Adjustable padded shoulder straps for comfort\u003cbr\u003e-Lightweight and machine washable\u003cbr\u003e-Two external bottle holders and one insulated internal holder\u003cbr\u003e-Hidden zip pocket and four internal compartments\u003cbr\u003e-Can be tied onto pram handlebars for hands-free parenting-Durable, water-resistant design\u003c\/p\u003e\u003cp\u003eDimensions: 38cm (H) x 32cm (W) x 11cm (D)Weight: 580g\u003c\/p\u003e\u003cp\u003eHand-wash or wash in a washing machine at the gentle or regular cycle setting with cold water.   Use liquid or powdered detergent to wash. For fabric with oil or other stains, use the heavy-duty variant of this detergent so as to easily get rid of stains. Drip dry.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777897574641,"sku":"55365920","price":250.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/546269f94ead44ff8ed9ca221c6623a3.jpg?v=1789702114"},{"product_id":"daily-carrier-burleigh-55365349-2896","title":"Daily Carrier - Burleigh","description":"\u003cp\u003eA soft, supportive linen baby carrier for everyday comfort and closeness.\u003c\/p\u003e\u003cp\u003eDesigned for simplicity, comfort and style, this carrier supports you and your baby from the newborn stage through toddlerhood. The wide, cross-back straps evenly distribute weight, while the adjustable seat grows with your child. Made from handwoven linen, it's lightweight, breathable and folds down small—perfect for everyday adventures or travel. Use it for front or back carrying as your baby develops. A beautiful, functional choice for confident babywearing.\u003c\/p\u003e\u003cp\u003eBenefits:\u003cbr\u003e-Wide, cross-back design for comfort\u003cbr\u003e-Grows with baby with adjustable seat\u003cbr\u003e-Front and back carry options\u003cbr\u003e-Folds down small for travel\u003cbr\u003e-Made from breathable handwoven linen\u003cbr\u003e-Includes access to 1:1 babywearing support\u003cbr\u003e \u003cbr\u003eDimensions: One size, adjustable fit (suitable for AU sizes 6‚Äì20)\u003cbr\u003e \u003cbr\u003eAge Suitability: From newborn through to toddlerhood (supports 3.6-15.9kg)\u003c\/p\u003e\u003cp\u003eSafety: Ensure all buckles are fastened securely before use. Always follow safe babywearing guidelines and only use recommended carry positions.\u003c\/p\u003e\u003cp\u003eHand wash or gentle machine wash in cold water. Use a gentle detergent free of brighteners. Hang in the shade to dry and do not store in direct sunlight. As the fabric is used, washed and loved, it will soften and fade, adding more character overtime.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777897607409,"sku":"55365357","price":268.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/8852b9b5fcc244e498d126a308ce7fc5.jpg?v=1789702114"},{"product_id":"pram-bag-55366384-182","title":"Pram Bag","description":"\u003cp\u003eA pram caddy that converts to a handbag to a cross body bag.\u003c\/p\u003e\u003cp\u003eDesigned for parents who don’t want to compromise on style or function, this cleverly designed bag transitions effortlessly from pram organiser to cross-body or shoulder bag. Made from soft vegan leather in a timeless colour-ways, it features a removable insert for easy cleaning and thoughtfully placed compartments to keep nappies, wipes, bottles and your own essentials neatly organised. The included velcro straps attach securely to your pram, and when you’re ready to head out solo, join the straps together for a shoulder bag or clip on the cross-body strap and go.\u003c\/p\u003e\u003cp\u003eBenefits\u003cbr\u003e-Converts from pram organiser to cross-body or handbag\u003cbr\u003e-Made from soft, durable vegan leather\u003cbr\u003e-Removable insert with multiple compartments for organisation\u003cbr\u003e-Easy magnetic closure\u003cbr\u003e-Adjustability for universal fit for prams\u003c\/p\u003e\u003cp\u003eMaterials\u003cbr\u003e- Vegan leather\u003c\/p\u003e\u003cp\u003eDimensions\u003cbr\u003e- 37cm x 19cm x 12cm\u003c\/p\u003e\u003cp\u003eSimply wipe down with a baby wipe.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777897869553,"sku":"55366405","price":199.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/629b24b7fd354f229d64f4387e5ba611.jpg?v=1789702114"},{"product_id":"activity-spiral-lalee-sand-55366747-119","title":"Activity Spiral - Lalee Sand","description":"\u003cp\u003eA soft, sensory-rich spiral toy designed to entertain and stimulate your baby.\u003c\/p\u003e\u003cp\u003eA versatile and engaging toy that wraps around cots, car seats, strollers, or prams. Featuring a cuddly Lalee with crinkle sounds, a sensory cactus, a tiny mirror, and Birdee, this spiral offers multiple textures and sounds to stimulate your baby's senses and encourage exploration. Its soft shades of sand with green, blue, and coral red details make it a charming addition to your baby's gear.\u003c\/p\u003e\u003cp\u003eBenefits:\u003cbr\u003e- Stimulates auditory and tactile senses with varied textures and sounds \u003cbr\u003e- Encourages visual development with contrasting colors and a mirror \u003cbr\u003e- Promotes fine motor skills through grasping and exploration \u003cbr\u003e- Easily attaches to various baby gear for on-the-go entertainment\u003c\/p\u003e\u003cp\u003eAge: Suitable from birth (0+ months)\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777897836785,"sku":"55366755","price":79.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/4e63a203cc6d4ba78a8b90f39e66dbf1.jpg?v=1789702115"},{"product_id":"the-baby-bag-55365365-1","title":"The Baby Bag","description":"\u003cp\u003eA recycled nylon, lightweight, nappy bag with plenty of compartments.\u003c\/p\u003e\u003cp\u003eMore than a bag, the Philé Baby Bag is your portable baby station, designed to carry all the essentials necessary to care for newborns when out and about. Featuring double zippers making access a breeze, a wristlet nappy wallet, two thermal bottle holders with elastic rim, one large internal compartment with a zipper, plus three additional smaller compartments to keep you organised and an external compartment for easy to reach essentials on the go. With side straps that velcro directly onto a pram handlebar, extra long shoulder straps and a long extendable cross-body strap for travel all of your carry options are covered. Made from 100% recycled nylon, every single bag is taking fabric waste that would otherwise be polluting our oceans or sitting in landfills. More than eco-friendly, recycled nylon is strong, water-resistant and machine washable.\u003c\/p\u003e\u003cp\u003eSize: (L) 40 x (W) 11 x (H) 30 cm. (Shoulder straps with a 32cm drop).\u003c\/p\u003e\u003cp\u003eHand-wash or wash in a washing machine at the gentle or regular cycle setting with cold water.   Use liquid or powdered detergent to wash. For fabric with oil or other stains, use the heavy-duty variant of this detergent so as to easily get rid of stains. Drip dry.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777898066161,"sku":"55365373","price":250.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/c2627eafabbe42b3bbd33892225f7689.jpg?v=1789702116"},{"product_id":"baby-backpack-55365912-113","title":"Baby Backpack","description":"\u003cp\u003eA lightweight backpack designed for life with baby and beyond.\u003c\/p\u003e\u003cp\u003eThis is the kind of nappy bag that works hard without looking like one. With padded, adjustable shoulder straps and a lightweight feel, it's ideal for all-day wear and easy travel. Thoughtful design details like multiple compartments, three bottle holders (including one insulated), and a hidden zipper pocket keep you organised on the go. Made from 100% recycled nylon that's water-resistant, strong, and machine washable, it's the bag you'll reach for every day even long after the baby stage.\u003c\/p\u003e\u003cp\u003eBenefits: \u003cbr\u003e-Made from 100% recycled nylon\u003cbr\u003e-Adjustable padded shoulder straps for comfort\u003cbr\u003e-Lightweight and machine washable\u003cbr\u003e-Two external bottle holders and one insulated internal holder\u003cbr\u003e-Hidden zip pocket and four internal compartments\u003cbr\u003e-Can be tied onto pram handlebars for hands-free parenting-Durable, water-resistant design\u003c\/p\u003e\u003cp\u003eDimensions: 38cm (H) x 32cm (W) x 11cm (D)Weight: 580g\u003c\/p\u003e\u003cp\u003eHand-wash or wash in a washing machine at the gentle or regular cycle setting with cold water.   Use liquid or powdered detergent to wash. For fabric with oil or other stains, use the heavy-duty variant of this detergent so as to easily get rid of stains. Drip dry.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777898098929,"sku":"55365939","price":250.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/203a2f503d484a40ae655e094ab8f3b9.jpg?v=1789702116"},{"product_id":"teddy-cream-55366763-113","title":"Teddy Cream","description":"\u003cp\u003eA portable organiser that keeps all your changing essentials within reach. For the nursery, the car, the hospital.\u003c\/p\u003e\u003cp\u003eWhen you 're changing a baby, you need nappies, wipes, creams, cloths within reach, fast. The Bunnie Caddie is a portable organiser that holds all your changing essentials, easily divided into nine functional pockets and four removable dividers. A chic nursery essential that can also be moved around the house, a lot of parents also keep a Bunnie Caddie in the car, full of on-the-go essentials like a change of clothes, swimwear, disposable nappy bags, sunscreen, dummies, hand sanitiser and toys. It has a strap and two handles, so you can take it on the go, to overnight stays, picnics, and top tip, into the hospital. It will make you feel SO prepared, knowing everything is in its right place.Made from premium felt fabric and boasting a sturdy base, we love the stylish, practical design. It is finished with leather trim, metal hardware and a two-tone body strap, plus a larger leather pocket with magnetic closure.\u003c\/p\u003e\u003cp\u003eFeatures:\u003cbr\u003e-Generous size with four removable dividers to organise all of your baby needs\u003cbr\u003e-Made from premium felt and durable materials\u003cbr\u003e-Nine functional pockets for additional storage\u003cbr\u003e-Large pocket with stylish leather material and magnetic closure\u003cbr\u003e-Leather base for added durability\u003cbr\u003e-Two-tone stylish shoulder strap for easy transport\u003cbr\u003e-Shipped in dust-proof silk bag that can be used as an everyday tote\u003c\/p\u003e\u003cp\u003eSpecifications:\u003cbr\u003e- Materials: Premium felt, engineered leather and metal hardware\u003cbr\u003e- Colour: Cream felt, tan leather, gold hardware\u003cbr\u003e- Size: (L) 42cm x (H) 21cm x (D) 32cm\u003cbr\u003e- Weight: 0.9kg\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777898131697,"sku":"55366771","price":119.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/d7cb9d50ec494ea29b441420f2ec2910.jpg?v=1789702116"},{"product_id":"pram-bag-55366384-225","title":"Pram Bag","description":"\u003cp\u003eA pram caddy that converts to a handbag to a cross body bag.\u003c\/p\u003e\u003cp\u003eDesigned for parents who don’t want to compromise on style or function, this cleverly designed bag transitions effortlessly from pram organiser to cross-body or shoulder bag. Made from soft vegan leather in a timeless colour-ways, it features a removable insert for easy cleaning and thoughtfully placed compartments to keep nappies, wipes, bottles and your own essentials neatly organised. The included velcro straps attach securely to your pram, and when you’re ready to head out solo, join the straps together for a shoulder bag or clip on the cross-body strap and go.\u003c\/p\u003e\u003cp\u003eBenefits\u003cbr\u003e-Converts from pram organiser to cross-body or handbag\u003cbr\u003e-Made from soft, durable vegan leather\u003cbr\u003e-Removable insert with multiple compartments for organisation\u003cbr\u003e-Easy magnetic closure\u003cbr\u003e-Adjustability for universal fit for prams\u003c\/p\u003e\u003cp\u003eMaterials\u003cbr\u003e- Vegan leather\u003c\/p\u003e\u003cp\u003eDimensions\u003cbr\u003e- 37cm x 19cm x 12cm\u003c\/p\u003e\u003cp\u003eSimply wipe down with a baby wipe.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777898164465,"sku":"55366413","price":199.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/c5e45d50a11243ca9b90793e5f04cd25.jpg?v=1789702116"},{"product_id":"the-baby-bag-55365365-113","title":"The Baby Bag","description":"\u003cp\u003eA recycled nylon, lightweight, nappy bag with plenty of compartments.\u003c\/p\u003e\u003cp\u003eMore than a bag, the Philé Baby Bag is your portable baby station, designed to carry all the essentials necessary to care for newborns when out and about. Featuring double zippers making access a breeze, a wristlet nappy wallet, two thermal bottle holders with elastic rim, one large internal compartment with a zipper, plus three additional smaller compartments to keep you organised and an external compartment for easy to reach essentials on the go. With side straps that velcro directly onto a pram handlebar, extra long shoulder straps and a long extendable cross-body strap for travel all of your carry options are covered. Made from 100% recycled nylon, every single bag is taking fabric waste that would otherwise be polluting our oceans or sitting in landfills. More than eco-friendly, recycled nylon is strong, water-resistant and machine washable.\u003c\/p\u003e\u003cp\u003eSize: (L) 40 x (W) 11 x (H) 30 cm. (Shoulder straps with a 32cm drop).\u003c\/p\u003e\u003cp\u003eHand-wash or wash in a washing machine at the gentle or regular cycle setting with cold water.   Use liquid or powdered detergent to wash. For fabric with oil or other stains, use the heavy-duty variant of this detergent so as to easily get rid of stains. Drip dry.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777898197233,"sku":"55365381","price":250.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/8ad8426617b0447c8ee0f760d8c133b8.jpg?v=1789702117"},{"product_id":"maternity-pyjamas-55366798-107","title":"Maternity Pyjamas","description":"\u003cp\u003eA 4-piece PJs set designed for pregnancy and postpartum.\u003c\/p\u003e\u003cp\u003eA 4-piece set with an eye mask, short-sleeve button-down top, and a shorts and pants option. Because sometimes you're hot and sometimes you're cold. Soft and stretchy, the material has been carefully selected to allow for stretch, breathability, comfort and style with pregnancy and postpartum in mind. The top allows for easy breastfeeding access, the gentle waistband is comfortable on C-Section wounds and the bamboo-cotton-elastane fabric is naturally anti-bacterial and hypoallergenic. Coming in a beautiful gift box, this one makes a lovely new mum gift.\u003c\/p\u003e\u003cp\u003eWhat's included:\u003cbr\u003e- 1x Button Up Short-Sleeved Shirt«\u003cbr\u003e- 1x ComfortBand Waist Shorts\u003cbr\u003e- 1x ComfortBand Waist Pants\u003cbr\u003e- 1x Eye Mask\u003cbr\u003e- 1x Pyjama Bag\u003c\/p\u003e\u003cp\u003eMaterial: Pyjamas are ribbed 66% bamboo, 26% cotton, 8% elastane blend. The fabric is a 2x2 ribbed material with a thickness of 250g.\u003c\/p\u003e\u003cp\u003eSizing: You do not need to size up. These pyjamas are intentionally designed to be a larger fit to allow for more versatility as your body grows throughout your pregnancy.\u003c\/p\u003e\u003cp\u003eCold gentle wash\u003c\/p\u003e","brand":"CR","offers":[{"title":"X-Small","offer_id":48777898459377,"sku":"55366800","price":149.95,"currency_code":"AUD","in_stock":false},{"title":"Small","offer_id":48777898492145,"sku":"55366819","price":149.95,"currency_code":"AUD","in_stock":true},{"title":"Medium","offer_id":48777898524913,"sku":"55366827","price":149.95,"currency_code":"AUD","in_stock":false},{"title":"Large","offer_id":48777898557681,"sku":"55366835","price":149.95,"currency_code":"AUD","in_stock":false},{"title":"XL","offer_id":48777898590449,"sku":"55366843","price":149.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/ed6427550a6b4ba5bbba5b5b68627eea.jpg?v=1789702117"},{"product_id":"baby-chair-parker-55366421-302","title":"Baby Chair - Parker","description":"\u003cp\u003eA lightweight, fold-up-and-down portable chair to take on outdoor adventures.\u003c\/p\u003e\u003cp\u003eIf you 're heading to the beach, the bush, or just sitting in your backyard in the burbs, these incredibly cute and practical Izimini Baby Camping Chairs are such a great way to keep your baby sitting comfortably, aware and part of the action. Lightweight and easy to fold up and down, take it anywhere in its carry cover, then just add the attachable tray when it 's snack time. We love the fun designs, but most importantly, how safe and comfortable they are for your baby, simply secure them in with the built-in hardness. It also comes with a storage pocket where you can keep some toys, or dinnerware.\u003c\/p\u003e\u003cp\u003eAge Suitability: 6 months - 3 years old (up to 15kg)\u003c\/p\u003e\u003cp\u003eMeasures: 37cm x 30cm x 30cmWeighs 1.9kg\u003c\/p\u003e\u003cp\u003eWipe the fabric with a damp cloth, the tray is machine washable\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777898623217,"sku":"55366448","price":85.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/530c0f17eabe46128c22bac5ef705e53.jpg?v=1789702117"},{"product_id":"the-baby-bag-55365365-128","title":"The Baby Bag","description":"\u003cp\u003eA recycled nylon, lightweight, nappy bag with plenty of compartments.\u003c\/p\u003e\u003cp\u003eMore than a bag, the Philé Baby Bag is your portable baby station, designed to carry all the essentials necessary to care for newborns when out and about. Featuring double zippers making access a breeze, a wristlet nappy wallet, two thermal bottle holders with elastic rim, one large internal compartment with a zipper, plus three additional smaller compartments to keep you organised and an external compartment for easy to reach essentials on the go. With side straps that velcro directly onto a pram handlebar, extra long shoulder straps and a long extendable cross-body strap for travel all of your carry options are covered. Made from 100% recycled nylon, every single bag is taking fabric waste that would otherwise be polluting our oceans or sitting in landfills. More than eco-friendly, recycled nylon is strong, water-resistant and machine washable.\u003c\/p\u003e\u003cp\u003eSize: (L) 40 x (W) 11 x (H) 30 cm. (Shoulder straps with a 32cm drop).\u003c\/p\u003e\u003cp\u003eHand-wash or wash in a washing machine at the gentle or regular cycle setting with cold water.   Use liquid or powdered detergent to wash. For fabric with oil or other stains, use the heavy-duty variant of this detergent so as to easily get rid of stains. Drip dry.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777898655985,"sku":"55365402","price":250.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/b132b2bb28a3462ebd7b57fd6ed5db0a.jpg?v=1789702118"},{"product_id":"mum-era-cap-55357648-128","title":"Mum Era Cap","description":"\u003cp\u003eHats for busy mums and dads on the go.\u003c\/p\u003e\u003cp\u003eThe chicest way to express how you feel from now until eternity. The Mum Club are here to get you out of the house faster while still looking and feeling good. Made from 100% cotton each hat comes with a fun embroidery slogan. They are perfect for mum life, whether you're running errands, hitting the playground, or enjoying a day out with the family.\u003c\/p\u003e\u003cp\u003eHat sizing : 55-61cm and 12cm deep.\u003c\/p\u003e","brand":"CR","offers":[{"title":"One Size","offer_id":48777898688753,"sku":"55357656","price":52.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/563eec2bf93344e3963e33ae1ecff0b3.jpg?v=1789702118"},{"product_id":"baby-backpack-55365912-145","title":"Baby Backpack","description":"\u003cp\u003eA lightweight backpack designed for life with baby and beyond.\u003c\/p\u003e\u003cp\u003eThis is the kind of nappy bag that works hard without looking like one. With padded, adjustable shoulder straps and a lightweight feel, it's ideal for all-day wear and easy travel. Thoughtful design details like multiple compartments, three bottle holders (including one insulated), and a hidden zipper pocket keep you organised on the go. Made from 100% recycled nylon that's water-resistant, strong, and machine washable, it's the bag you'll reach for every day even long after the baby stage.\u003c\/p\u003e\u003cp\u003eBenefits: \u003cbr\u003e-Made from 100% recycled nylon\u003cbr\u003e-Adjustable padded shoulder straps for comfort\u003cbr\u003e-Lightweight and machine washable\u003cbr\u003e-Two external bottle holders and one insulated internal holder\u003cbr\u003e-Hidden zip pocket and four internal compartments\u003cbr\u003e-Can be tied onto pram handlebars for hands-free parenting-Durable, water-resistant design\u003c\/p\u003e\u003cp\u003eDimensions: 38cm (H) x 32cm (W) x 11cm (D)Weight: 580g\u003c\/p\u003e\u003cp\u003eHand-wash or wash in a washing machine at the gentle or regular cycle setting with cold water.   Use liquid or powdered detergent to wash. For fabric with oil or other stains, use the heavy-duty variant of this detergent so as to easily get rid of stains. Drip dry.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777898721521,"sku":"55365955","price":250.0,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/11fd06fed8064b7399a63e745dfeba88.jpg?v=1789702118"},{"product_id":"notes-to-my-daughter-55366851-9666","title":"Notes To My Daughter","description":"\u003cp\u003eA collection of heartfelt notes to guide and connect with your daughter as she grows.\u003c\/p\u003e\u003cp\u003eIt’s not always easy to put into words the values and lessons you want to pass on. This book helps you do that, simply. Each short note offers a moment to reflect on what matters and a way to share that with your child over time. 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Lightweight and easy to fold up and down, take it anywhere in its carry cover, then just add the attachable tray when it 's snack time. We love the fun designs, but most importantly, how safe and comfortable they are for your baby, simply secure them in with the built-in hardness. 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With built-in, non-removable leakproof layers to catch your breastfeeding leaks, elasticated and adjustable spaghetti straps and no fiddly nursing clips to deal with this pregnancy and postpartum staple will keep you feeling chic, comfortable and confident pre and post-birth. 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This versatile activity triangle by Little Dutch is a great prop to introduce from roughly 2 months old that can help keep things playful during this key developmental time. Along the way, there's plenty to discover, from tactile textures like the crinkly wings of the chicken to a mirror and a rattling watering can. 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Requires two LR44 batteries, supplied. When used in water, a red indicator light is signalled for when the water is too hot and a green indicator light for when the water is too cool.The ideal bath temperature for a baby is between 37 - 38 degrees. We rely on this playful thermometer to understand exactly what this feels like and to make sure that babies never get too hot or too cold.\u003c\/p\u003e\u003cp\u003eAge: from zero to two years. The duck will double up as a toy as the baby grows older.\u003c\/p\u003e\u003cp\u003eMaterial: BPA free. durable and uncomplicated, this gadget will last you from your first to last baby, you may just need some new batteries over time\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777899966705,"sku":"55366544","price":23.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/68699375c66f480aae1d20f46a085013.jpg?v=1789702124"},{"product_id":"cosy-pram-liner-and-harness-protector-cherry-chic-55367950-1164","title":"Cosy Pram Liner And Harness Protector - Cherry Chic","description":"\u003cp\u003ePadded seat and harness cover that protects your pram seat from wear and tear.\u003c\/p\u003e\u003cp\u003eThis padded pram liner and harness cover will add an extra layer of comfort (and colour!) to your pram, while keeping it protected from the daily grind. It's a universal fit, and made with a beautiful linen blend to keep things chic when on-the-go.\u003c\/p\u003e\u003cp\u003eBENEFITS:\u003cbr\u003e- Padded for comfort\u003cbr\u003e- Universal to fit all prams\u003cbr\u003e- Added harness protector for comfort\u003cbr\u003e- Linen blend\u003cbr\u003e \u003cbr\u003eSIZE: 83cm Long , 36cm at widest point (across top)\u003cbr\u003eHarness protector : 18 x 20cm\u003c\/p\u003e\u003cp\u003eAGE:6 months+\u003c\/p\u003e\u003cp\u003eMachine washable\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777899933937,"sku":"55367969","price":89.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/d3c3d1eeab5b42a9b07a43e1cc2c86af.jpg?v=1789702124"},{"product_id":"daily-carrier-meadow-55366085-121","title":"Daily Carrier - Meadow","description":"\u003cp\u003eA soft, supportive linen baby carrier for everyday comfort and closeness.\u003c\/p\u003e\u003cp\u003eDesigned for simplicity, comfort and style, this carrier supports you and your baby from the newborn stage through toddlerhood. The wide, cross-back straps evenly distribute weight, while the adjustable seat grows with your child. Made from handwoven linen, it's lightweight, breathable and folds down small—perfect for everyday adventures or travel. Use it for front or back carrying as your baby develops. A beautiful, functional choice for confident babywearing.\u003c\/p\u003e\u003cp\u003eBenefits:\u003cbr\u003e-Wide, cross-back design for comfort\u003cbr\u003e-Grows with baby with adjustable seat\u003cbr\u003e-Front and back carry options\u003cbr\u003e-Folds down small for travel\u003cbr\u003e-Made from breathable handwoven linen\u003cbr\u003e-Includes access to 1:1 babywearing support\u003cbr\u003e  \u003cbr\u003eDimensions: One size, adjustable fit (suitable for AU sizes 6 - 20)\u003cbr\u003e \u003cbr\u003eAge Suitability: From newborn through to toddlerhood (supports 3.6-15.9kg)\u003c\/p\u003e\u003cp\u003eSafety: Ensure all buckles are fastened securely before use. Always follow safe babywearing guidelines and only use recommended carry positions.\u003c\/p\u003e\u003cp\u003eHand wash or gentle machine wash in cold water. Use a gentle detergent free of brighteners. Hang in the shade to dry and do not store in direct sunlight. As the fabric is used, washed and loved, it will soften and fade, adding more character overtime.\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777899999473,"sku":"55366093","price":268.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/8de37ba960514ff28d04ff4e54777964.jpg?v=1789702124"},{"product_id":"drift-away-white-noise-machine-taupe-55367977-282","title":"Drift Away White Noise Machine - Taupe","description":"\u003cp\u003eKeep your baby calm at home or on the go with the Ergopouch White Noise machine, offering long-lasting comfort with 48 hours of battery life.An on-the-go white noise machine with 48 hours battery life.\u003cbr\u003e \u003cbr\u003e An on-the-go white noise machine with 48 hours battery life.\u003c\/p\u003e\u003cp\u003eWhen it 's time for sleep, getting your baby to settle can be a challenge. White noise helps by mimicking the gentle, muffled sounds your baby heard in the womb. It 's similar to being underwater, which is why it 's so soothing. As your baby grows, it continues to be a comforting cue, helping link their sleep cycles and drown out household noise. For parents wanting a calm sleep environment at home or on the go, the Drift Away White Noise Machine is ideal. It comes with seven clear, gentle sleep sounds designed to promote deep, restorative sleep by masking disruptive sounds. Lightweight and rechargeable (with a battery life of 48 hours!), you can take it in the pram, car, or anywhere your baby needs to settle. At home, leave the Ergo Pouch White Noise Machine in the nursery and use the soft LED light with three settings, perfect for overnight nappy changes and feeds. The volume is also adjustable and capped at a safe 75db at your baby 's ear, so you can rest easy while they drift off.\u003c\/p\u003e\u003cp\u003eKey Benefits:\u003cbr\u003e- Up to 48 hours of continuous playback, so your baby can stay settled through naps and bedtime\u003cbr\u003e- Seven soothing sounds: White Noise, Heartbeat, Shushing, Fan, Rain, Ocean and Nature\u003cbr\u003e- Soft LED light with three adjustable brightness levels, handy for night-time feeds and nappy changes\u003cbr\u003e- Rechargeable battery for convenience on the go\u003c\/p\u003e\u003cp\u003eSpecifications:\u003cbr\u003e- Weight: 96g\u003cbr\u003e- Diameter: 8cm\u003cbr\u003e- Height: 3.7cm\u003cbr\u003e- Charging cable length: 1m\u003c\/p\u003e\u003cp\u003eHow to use the Drift Away White Noise Machine: \u003cbr\u003e- Place the machine on a flat, stable surface at least 2m (6.6ft) away from your baby.\u003cbr\u003e- Never place the machine inside the bassinet, cot\/crib or pram.\u003cbr\u003e- Use it to help settle your baby; once asleep, it can be turned off.\u003c\/p\u003e\u003cp\u003eSound control:\u003cbr\u003e- Press and hold the Power button for 3 seconds to start or stop the sound.\u003cbr\u003e- To switch between tracks, press the Sound Track Selection button once; there are seven sounds to choose from.\u003cbr\u003e- Keep in mind that the machine will remember the last sound used when turned off.\u003c\/p\u003e\u003cp\u003eUse a soft, dry cloth to clean the unit, strap and cable. 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The tracker shows you to make x 3 refills for pregnancy \u0026amp; x 4 refills for postpartum recovery and nursing a day. Night-mode encourages x 1 additional refill to meet your hydration needs and keep you drinking throughout those night-time feeds. The glass and silicone design is the purest way to drink water and has a thick protective sleeve. With a wide drinking mouth, it's easy to clean and ice cube compatible (refreshing!), is dishwasher safe and has a comfortable carry cap for the perfect grip.\u003c\/p\u003e\u003cp\u003eSize: 800ml\u003c\/p\u003e\u003cp\u003eMaterial: Made from polypropylene and diswasher safe\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777900130545,"sku":"55366560","price":59.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/585ecab1fb224d6fa32b609b3981db7b.jpg?v=1789702125"},{"product_id":"striped-play-mat-55366106-174","title":"Striped Play Mat","description":"\u003cp\u003eAn extra-large and super soft padded play mat.\u003c\/p\u003e\u003cp\u003eFun, plush and extra large, this play mat is crafted with care from OEKO-TEX cotton twill and filled with an eco-friendly wadding made from recycled polyester fibres. Designed for comfort and sustainability, this mat features intricate cross dart stitches and a luxurious velvet trim border for added elegance. With its generous surface area, it provides the perfect place for both imaginative play and relaxing downtime. Let your little one explore and unwind in style. It also doubles as a cot or toddler bed bedspread for your toddler.\u003c\/p\u003e\u003cp\u003eMachine wash. Separate white, dark, and coloured materials. For best results, wash separately from other fabrics. 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Made from durable wood with rubber wheels, it helps develop gross motor skills while turning daily strolls into fairy-filled adventures.\u003c\/p\u003e\u003cp\u003eBenefits:\u003cbr\u003eWings flap with every step to delight and engage-Encourages walking and gross motor development-Durable wooden construction with rubber wheels-Part of the whimsical Fairy Garden collection\u003c\/p\u003e\u003cp\u003eMaterials:Wood\u003c\/p\u003e\u003cp\u003eDimensions: 14cm x 12.1cm x 59.2cm\u003c\/p\u003e\u003cp\u003eAge Suitability: 18 Months +\u003c\/p\u003e","brand":"CR","offers":[{"title":"No Size","offer_id":48777900196081,"sku":"55365162","price":59.95,"currency_code":"AUD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0792\/4449\/3041\/files\/98b643e338ae48caacf1bfda3053349c.jpg?v=1789702125"},{"product_id":"cosy-pram-liner-and-harness-protector-berry-jam-55367993-968","title":"Cosy Pram Liner And Harness Protector - Berry Jam","description":"\u003cp\u003ePadded seat and harness cover that protects your pram seat from wear and tear.\u003c\/p\u003e\u003cp\u003eThis padded pram liner and harness cover will add an extra layer of comfort (and colour!) to your pram, while keeping it protected from the daily grind. 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Designed for comfort and sustainability, this mat features intricate cross dart stitches and a luxurious velvet trim border for added elegance. With its generous surface area, it provides the perfect place for both imaginative play and relaxing downtime. Let your little one explore and unwind in style. It also doubles as a cot or toddler bed bedspread for your toddler.\u003c\/p\u003e\u003cp\u003eMachine wash. Separate white, dark, and coloured materials. For best results, wash separately from other fabrics. 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